The Art Of Creating an Instagram Theme

Instagram theme: The overall color scheme and feeling of the pictures you post on your Instagram and how they all look aesthetically together in a grid.

An Instagram theme is a more recent thing to focus on in social media. I have always made sure my colors looked good together, but I really started focusing on colors and filter cohesiveness in the past two years. I switch up my theme very little. It used to be a dark, mostly greens and grays kind of vibe, but now is more white and pink.

Not only is your theme important to how you portray yourself on social media and the feeling you want to give people when they look at your page, but I use it for personal reasons too, like differentiating between different periods of your life.

When trying to figure out a theme you need the right tools, know how to use them, and know what you want the “audience” to feel while looking at your page.


Adobe Photoshop Lightroom iphone app

This app is life changing. I use it to brighten or darken my pictures, clarify, and give the same feel to all of my pictures light wise. You can do so much with this app. You can change the color tones, optics (hellooooo longer legs or more defined skyscraper pic), make your own preset or use the ones provided, and so much more. I use the bright preset when I feel like my picture doesn’t need too much work but still want it to be brighter. Presets are a set of filters that can be applied to your pictures automatically if you don’t want to go through multiple steps of editing.

Colorstory app for iphone

This app is how my theme came to life. I decided I wanted pink/red undertones and a warm, light feeling to my pictures so I took the time to play around with tones and filters. I suggest you do the same no matter what kind of theme you want, just take the time to make sure the colors work for you and what you’re trying to accomplish.

Here is how I set up my pictures:

  1. download pictures from Lightroom and load into colorstory.
  2. Go to filters
  3. Go to “Lost Stories”
  4. Scroll to “OMA”
  5. Drag saturation bar to 30, hit checkmark.
  6. Go to “essentials”
  7. Scroll to “POP”
  8. Drag saturation bar to around 15-17, hit checkmark.
  9. Scroll to “HOT TODDY”
  10. Drag saturation bar to 38, hit checkmark.
  11. Save the picture and post to Instagram.



This app just allows me to see my newest picture in with my Instagram feed in grid form to see if the colors work and if it will look good with the rest of my feed.

Know What You’re Trying To Convey.

Your Instagram is your window to who you are as a person. How do you want people to feel about you when they look at your page? How do you want to feel when you look at your page? What are your favorite colors? Do you take more pictures of yourself or your surroundings?

These are key things you need to know to figure out what would work best for you and look best for you.

When I was posting more pictures of the city, my outfits, books, fall and winter weather, my theme was darker. The city has a tone to it that I felt worked best with grey filters, darker lighting, and really cozy vibes. It has you the feeling of relaxation and that I was just posting things I loved and wanted them to look nice.

Now, my theme is focused on my blonder hair, being at the beach, flowers, and summer vibes. I use a lot of white, bright light, pink tones, muted, almost-heathered feeling to the pictures to portray a calm, wholesome vibe.

It’s all about how the colors make you feel and what they represent to you.

Happy Instagramming!


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